Lamborghini is planning to set up its first dealership in South India
The company, which currently has its dealership in Delhi and Mumbai,
has sold around 30 units in South India, out of the 90 units it has sold
across the country so far. It is expecting the South Indian market to
have a larger share in its overall sales in future, with a new
dealership coming up in Bangalore.
Italian luxury and super sports cars maker Lamborghini is planning to set up its first dealership in South India in Bangalore in next six months. The Indian arm of the company is also looking at reaching the target sales of 20 units this year, amidst the adverse industry conditions, according to a top official from the company.
“We have started the process to set up the dealership in Bangalore in another six months. This would cater the Tamil Nadu and Kerala markets too,” said Pavan Shetty, head operations, Lamborghini India. He added that unlike other parts of the country, South India has multiple bigger cities with sales potential and the company would be taping the market now.
The super sports car maker, which sold 17 units last year and 14 units during the year before that in India, is looking at achieving a set target of 20 units this year. However, Shetty agreed that the super car market has been going through a tough market condition and the total sales in the industry has come down from 100 units in 2011 to 90 units in 2012 and this is expected to further come down this year, though the numbers are not known at present.
The company, which has been selling its products in India from 2006, has set up its own operations in the country in 2011. It is currently strengthening the operations in India through a well equipped logistics team and in terms of products and services to cater to the market, which has a low base and opportunity for growth, he said.
Various high and increasing duties related to the imported super sports car is one of the challenges it has to face. Another challenge which the company is going through is the volatility and lower value of Indian currency against the US Dollar.
While the company annually reverse its prices to face the duty increase and other external cost increase for the imported car, it is exploring possibilities for a price revision next year owing to the currency fluctuation. It has went for a price revision in March, this year, when the duty for the imported car was increased by the central government.
The company has eight variants between two models – Aventador and Gallardo – in the country with a price ranging between Rs 2.83 crore to Rs 3.64 crore for Gallardo and Rs 4.8 crore to 5.46 crore for Aventador.
However, the price revision is not on the basic price of the product, which see minimum fluctuation in manufacturing cost in the production unit in Italy. The company had to increase the price considering the increase in other costs like the increase in logistic costs apart from the duty increases, said Shetty.
Italian luxury and super sports cars maker Lamborghini is planning to set up its first dealership in South India in Bangalore in next six months. The Indian arm of the company is also looking at reaching the target sales of 20 units this year, amidst the adverse industry conditions, according to a top official from the company.
“We have started the process to set up the dealership in Bangalore in another six months. This would cater the Tamil Nadu and Kerala markets too,” said Pavan Shetty, head operations, Lamborghini India. He added that unlike other parts of the country, South India has multiple bigger cities with sales potential and the company would be taping the market now.
The super sports car maker, which sold 17 units last year and 14 units during the year before that in India, is looking at achieving a set target of 20 units this year. However, Shetty agreed that the super car market has been going through a tough market condition and the total sales in the industry has come down from 100 units in 2011 to 90 units in 2012 and this is expected to further come down this year, though the numbers are not known at present.
The company, which has been selling its products in India from 2006, has set up its own operations in the country in 2011. It is currently strengthening the operations in India through a well equipped logistics team and in terms of products and services to cater to the market, which has a low base and opportunity for growth, he said.
Various high and increasing duties related to the imported super sports car is one of the challenges it has to face. Another challenge which the company is going through is the volatility and lower value of Indian currency against the US Dollar.
While the company annually reverse its prices to face the duty increase and other external cost increase for the imported car, it is exploring possibilities for a price revision next year owing to the currency fluctuation. It has went for a price revision in March, this year, when the duty for the imported car was increased by the central government.
The company has eight variants between two models – Aventador and Gallardo – in the country with a price ranging between Rs 2.83 crore to Rs 3.64 crore for Gallardo and Rs 4.8 crore to 5.46 crore for Aventador.
However, the price revision is not on the basic price of the product, which see minimum fluctuation in manufacturing cost in the production unit in Italy. The company had to increase the price considering the increase in other costs like the increase in logistic costs apart from the duty increases, said Shetty.
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